ACT I · 2019 – 2020
THE CALL
Keith Gill — Boston CFA at MassMutual by day, `Roaring Kitty` on YouTube, `u/DeepFuckingValue` on Reddit by night — opens a $53,566 position on GameStop in June 2019.
His thesis is unsexy and structural: short interest exceeds the float — physically impossible. Ryan Cohen (Chewy founder) circles as an activist. COVID makes the discount asymmetric.
13 January 2021: Cohen + 2 Chewy alumni land seats on the GameStop board. The fuse is lit.